Question 1

What is generative engine optimization?

Accepted Answer

Generative Engine Optimization (GEO) builds the technical foundation and content architecture that makes AI engines cite your brand when customers ask relevant questions. Where traditional SEO targets search rankings, GEO ensures your brand appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and more — because when someone asks AI for the best option, they get one answer, not ten blue links.

Question 2

How does ChatGPT Ads targeting work?

Accepted Answer

ChatGPT Ads use conversation-context targeting to reach users mid-thought, before a shortlist forms. Ads are matched to the topic and intent of what the user is actively asking, placing your brand inside ChatGPT's native interface at the exact moment a buyer is seeking a recommendation — the fastest-growing discovery channel on the internet.

Question 3

What AI engines do you optimize for?

Accepted Answer

We optimize for every major generative engine — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot, Grok, Meta AI, DeepSeek, and more as new models emerge. Our content and authority signals are built for how all leading generative models decide who to cite, not just the ones that exist today.

Question 4

How do you track AI visibility week to week?

Accepted Answer

We run systematic prompt checks across ChatGPT, Perplexity, Google AI Overviews, and other major generative engines every week. Each report shows where your brand appears, the context it appears in, and what has changed since the prior week — giving you a clear read on your AI citation standing and a recommended next action.

From the field.

The Biggest Shift in Marketing Since Google Ads